The new McCarthy Homes website was designed from the ground-up to deliver an exceptional experience for our valued clients.
Branding
Some time ago, we recognised that our old website did not adequately reflect our brand. We construct beautiful homes that are a pleasure to behold, yet our website failed to communicate this effectively. So, the journey towards a new website began.
The Process
Our website design process began with intensive discovery sessions with our development teams. We had to delve deeply into what makes McCarthy Homes the respected and sought-after brand that it is today. It was insightful for all involved, and gave us renewed respect for our own brand, as well as a better understanding of our failure to adequately communicate who we are and how we should go about that moving forward.
What followed was months of design and website development. Throughout the process tweaks and changes were made based on user feedback, development hurdles and ongoing discovery.
The final stage of this arduous process, the reveal to the public, will be the true test of the quality of our new website.
Functionality and User Experience
The new McCarthy Homes website leaves nothing behind that our previous website offered. We still maintain a range of functionality, including the ability to view house plans, sign up for our newsletter, interact socially and much more.
The major changes lie in our user experience. A far more intuitive navigation structure, smoother edges across the whole site and a simple experience ensure that using the new McCarthy Homes website is a pleasure rather than a chore.
Experience it Now
Please go ahead and explore the website. We welcome all feedback, however we are quite sure that you’ll have a great time navigating through a new site that we are immensely proud of.
